How to Promote a New Website with Online Marketing
You decided to build a website with a digital location for customers to check out your products and services. It is very exciting to join the web and have your corner of the internet. It looks amazing with high-quality pictures, videos, informative articles, and a buzz-worthy blog.
Now what? As awesome as your site is, how will you get people there? You need customers to find you when looking for relevant searches online, and there are tonnes of people that want what you offer, so you need to be reachable. Here is how to promote a new website effectively:
Promote website with SEO
Probably the best and first thing you should do is Search Engine Optimization. SEO Toronto improves your internet search rankings, so you show up when people look for products and services you market. You want to rank high on search engines like Google and others because most people only click on the first few websites.
To rank high, you need to use keywords and phrases relevant to your site, often typed into search engines. Your website should already have plenty of information like articles, blogs, and texts with images, headers and titles, so you need to place these high-ranking words into these areas. The best part about SEO is that it is free. It takes time to research and use the best keywords in your content.
Promote website with social media
While people use search engines to find things they want, they go on social media to interact. There are many different platforms to use, and they all cater to different audiences. If you want to promote your website, regularly posting on various forms of social media is a great strategy.
Get involved in the conversation on Twitter and add value when you interact with others. Have a Facebook page for your business and post great content with links back to your site. Instagram and TikTok can be very useful, and you can use pictures and make short videos to inform and entertain. YouTube is also the perfect place to build a following and become a trusted source of information. Use as many platforms as you can but make sure to provide steady content.
Promote website with email marketing
Building an email list is very important to drive customers to your new site. If you do trade shows or have a booth at a public event, collect contact information from everyone that stops by. You may have to use a small giveaway to get them to write their emails down, but it is worth it. You can have a sign-up area for people to read specific content on your site.
This whole gathering exercise is about building a list where you can directly market to interested consumers through their email. Always give valuable content besides providing links back to your site but never spam people. Instead of putting them in the trash, you want them to look forward to your emails.
Promote website with guest blogging
You have expertise in your niche, and you should use that knowledge to your advantage. Look for other websites in your market and offer to write blogs for them that they can use on their site. It is a win/win because they get free content while you establish yourself as an expert. Make sure your content is relevant and engaging and put a link back to your site at the end.
People are discerning and want to buy from companies that are experts in their field. And the best part, you don’t have to be a seasoned writer because you already know the information. You can hire a ghostwriter for a small per-word fee and get a high-quality copy.
Promote website with PPC
Pay Per Click ads are a way to market on search engines. When someone searches for something relevant to your niche, your ad will appear, and they may click to be directed to your site. You can do this on Google or even Facebook with their ad programs, and it is a useful tool to drive traffic to your site. It will cost you, but there are different levels to pick from. You simply create adverts around the keywords you found most popular, and you will show up when those keywords are typed into searches. And you only pay when someone clicks on the link.
The whole idea of having a website is, so people come to it. That way, you can convert people into buyers and help your business thrive. Use these promotion ideas to increase your site traffic, and then once you have them there, provide great content to keep them coming back.