Why Use Shopify: 7 Benefits of Using Shopify

Are you interested in getting into e-commerce but don’t know where to start?

Traditionally, products and services were sold through retail locations or door-to-door, and it worked well. Now that we are in the digital era, new technologies allow for a worldwide connection where you can market your offerings to a global audience and make sales through multiple third-party platforms and payment options. Among the best platforms for launching an online store is Shopify.

Shopify is an e-commerce platform that allows you to sell your wares digitally instead of opening up a brick-and-mortar location. And if you already have a physical location, you can amplify it by selling online.

You may be asking yourself, “Why to use Shopify?” Here’s why.

1. Fast, Easy Set-Up

It can be daunting when you are looking to open an online store or add web sales to your existing retail location. Building a robust website with a digital storefront and checkout capabilities is the skillset of computer programmers, not retail operators. Fortunately, there is the ease of Shopify.

You must follow video guides and documentation through their user interface and intuitively set up your store. You optimize your account, specify the products you want to sell and then add them to your store. There is a drag-and-drop tool to customize your store, so you only need items to sell.

2. Fulfillment Services

Getting sales is how you make money in your business, which involves receiving, storing, processing and delivering orders to the end customer. This means you need extra staff and housing for all these steps. Many fulfillment companies can take care of it for you, but when using Shopify for your online store, they have this service integrated perfectly.

They will handle all your order fulfillment, including:

• Storage
• Picking
• Packing
• Freight
• Returns

They have a network of Shopify fulfilment centres to house your inventory and their inbound receiving and onboarding processing to keep orders flowing.

3. Choice of Themes

Shopify knows that not all businesses are presented the same way, so they have a variety of themes to give you a right look for your market. Regardless of what you sell, whether shoes or soda pop, furniture or financial products, you can tailor your look for a professional appearance. The appearance of your store is what attracts visitors and then leads them to sales, and Shopify has 160 different themes, both free and paid, to choose from.

4. SEO & Marketing

When people are looking for the products and services you offer, you must show up first on the search engines. It’s tough to rank high; complicated SEO tactics must be employed to be relevant and findable. Shopify has optimized search engine optimization features to help you rank high in relevant searches, and they also have other tools, including:

• Email marketing
• Social media integration
• Product reviews
• Discount Coupons
• Gift cards

This adds to a virtual assistant helping drive sales to your online store.

5. Customer Service

It’s hard to set up and maintain your commerce site, but they have you covered when using Shopify.

Shopify has a dedicated team of experts that are there to help. This customer support network is available to you 24/7, so if you have any problems, they are there to help resolve them, day or night. You can connect with them through email, chat or one of their four hotlines, and they also have a wide FAQs database and a community of interacting users that you can lean on for help.

6. Multiple Payment Gateways

Once people have seen your products and chosen to make a purchase, you need to have a payment processor to complete the sale. Shopify has several payment options, including:

• Credit card
• Apple Pay
• Amazon pay
• PayPal
• Meta Pay
• 2Checkout
• And many others

7. Mobile Ready With App Store

Handheld devices are used more than personal computers for everything from web browsing to shopping, and Shopify is optimized for this digital trend.

All of their themes work seamlessly, and there is a built-in mobile shopping cart so your customers can shop freely from whatever device they choose. Shopify also has a great app that works perfectly for shopping and allows for the addition of reviews, save-to-wish lists, detailed analytics, printing labels, and packing slips, as well as integrating with over 1,500 marketing apps and social media sites to link to. This all gives you great functionality.

With all these benefits, using Shopify is a digital no-brainer. They have everything you need to join this new shopping frontier and have everything in place to succeed. If you are ready to start your online store, let Shopify help you flourish and be a leader in your industry.